In a recent post, we talked about the best practices for maximizing referrals from past clients. Receiving referrals from your client base is a great way to grow your real estate business. But if you are willing to take your business to the next level, you need to diversify your lead-gen channels.
A great way to do so is by building a real estate agent network. Developing a real estate agent network and systemizing it are essential to achieving a scalable growth.
Here are some of the best tips and tricks on how to build a real estate agent network to increase referrals:
1. Use “The Simplest Way” to Build Relationships
Having a network doesn’t only mean exchanging business cards and storing these contacts in your CRM. Building a network is all about building relationships.
Creating good relationships with hundreds of agents and maintaining these positive relations may seem to be an overwhelming task, especially when the return on this effort may not be instantaneous.
You can try various ways to develop relationships with fellow agents, but the simplest way to accomplish this is by helping them without expecting any return.
Don’t hesitate to help a fellow agent when they need your help. This will help you build trust and good relationships with people who can refer you business and help you grow your company.
2. Select the Right Events to Attend
One of the most important aspects of building an agent network is attending industry events. These events are where you meet people who can help you go beyond where you are at. But it is vitally important to select the right events to attend so you receive the highest ROI on your networking efforts.
So how do you select the right event?
There are different aspects that define the quality of a real estate event, but the most important one is the quality of attendees.
“If you’re the smartest person in the room, you’re in the wrong room.”
You should attend events where you can meet agents who are more successful than you. These are the people who you need to build your network with.
Every year, Goodfellow Coaching and Consulting events host the leaders of extremely successful real estate teams who are making several million in GCI. Even if you are at the top of your game, chances are you will be sitting with someone who is doing a lot more business than you.
Our recent Millionaire Team Summit in Newport Beach was a huge success. We hosted top producing real estate teams that generate a minimum of $1,000,000 in Team GCI.
Just recently we have opened registrations to our flagship Mastery Summit which will take place in Palm Florida on October 25-27. We are four months away but the Mastery is already 60 percent sold. If you are planning to attend, don’t wait any longer, submit your application now!
3. Network with a Purpose
Showing up to elite real estate events is not enough to build a solid agent network. You should have a plan and network with a purpose. Select the agents who are more likely to send you referrals and network with them with a purpose.
Here are some tips on how to network at an industry event:
- Don’t sell – be natural
- Treat fellow agents like friends
- Share your experience and talk about your business challenges
- Ask good questions and be engaged
- Don’t be shy to join in conversations
4. Stay In Touch and Top of Mind
After a productive networking event, it is integral to stay in touch and top of mind. No matter how great the conversation was, people tend to forget and it is your job to be remembered.
Here are a few ways to stay top of mind:
- Follow up after events via email
- Connect on social media
- Reach out and ask their opinion about your business challenges
- Execute agent-focused email campaigns with valuable content
- Send quarterly postcards
5. Manage Your Contacts Effectively
Here is the last (but not least) thing you should do to develop your agent network: You should find an effective way to manage your contacts. If you are using a CRM solution, it is the best way to create a special list or a tag for the agent network and store all your agent contacts there. Make sure that your agent network is easy to access and easy to filter by geography and name.
Want to attend the best real estate event in North America? We have opened registrations for our annual Mastery Summit. Register today and network with over 100 elite real estate teams and agents in Palm Beach, Florida on October 25-27 by contacting us here or visiting the event page.