From business advice and industry insight to motivational guidance, you’ ll find it all right here in our real estate coaching blog.

5 Tips for Selling More (and Better) in 2018


04 Jan | Agent

Want to sell more and better in 2018? This is not a busy season for Realtors; everyone has been busy shopping and spending time with family and friends. But that doesn’t mean you should stop prospecting and slow down the sales process for those already in the pipeline. Put in the work now to start […]

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Make it Your Best Year: Resolutions for Top Realtors


20 Dec | Business Planning

It’s New Year’s resolution time! Do your business resolutions revolve around the same four or five things that you decided on last year? Improving your bottom line, increasing sales, keeping the team happy and cohesive, and finding a way for you to enjoy more free time? So many entrepreneurs make the same mistake year after […]

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Tips For Making 2018 Your Best Year


28 Nov | Business Planning

Are you ready for 2018? 2017 might have been stressful or exhausting, but as Realtor, you still must plan for 2018 to make it your best year. It’s time for Realtors to reflect on the overall successes and achievements of 2017 and start planning the next year! Tips For Planning A Great 2018 (5-minute read) 1. […]

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How to Get Better Leads from Facebook in 2018


19 Nov | Marketing and Sales

Create killer Facebook Ad campaigns in 2018! For many real estate businesses, advertising on Facebook is one of the best ways to increase brand awareness, get new leads and deals and increase website traffic.   For that reason, we’ve put together a list of best practices so real estate agents and teams can get the […]

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Growth Hacking: What to Do When Your Business Hits a Plateau


31 Oct | Business Planning

Feeling stuck as a real estate entrepreneur? I know many agents and teams often feel that their business is stagnating and not making much progress. First, you should know that you can easily go beyond where you are at today. You can do so much better! So, don’t make the mistake of settling for mediocrity. […]

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TIPS FOR NORTH AMERICA’S TOP PRODUCING REAL ESTATE AGENTS AND TEAMS


05 Oct | Events

Have you checked all of these off?   With the Mastery Summit 2017 and many other industry conferences around the corner, we wanted to share these useful tips with North America’s top real estate teams and agents.   Our Executive Coach Bill Renaud has recently hosted a webinar for Goodfellow Coaching clients, sharing his best tips and tricks […]

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What is USP and How to Use It for Business Growth


26 Sep | Business Planning

Do you know what USP is?  The term unique selling point was a marketing theory in the 1940’s to explain patterns in successful advertising campaigns.   The basis of the concept was simple; you make unique propositions to customers to convince them to switch brands.   USP has also been used to describe personal brands, […]

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How to Create a Business Plan?


21 Sep | Business Planning

Still operating on feelings?    Hundreds of real estate entrepreneurs I have coached started their businesses with a dream, not a business plan.   They felt didn’t need a documented, corporate strategy to get their business up and running for the first few years.   But then what happened?   Some of these businesses were […]

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Why You Need a Business Plan to Go From $1M in GCI to a $10M Company


13 Sep | Business Planning

Why do you need a business plan?     If I told you that there are a quantifiable number of entrepreneurs that spend more time planning Thanksgiving weekend than they spend on their annual business plan’s would you believe me – or perhaps recognize yourself? It’s a sad reality that I have seen time and […]

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Accountability In Industry Leading Teams


08 Sep | Culture

Accountability and delegation are two critical factors when it comes to transforming a good team into a great team. Every team member must be accountable to every other team member if you want to create a high-performance team. Not only does this foster greater innovation, trust, honesty and productivity, but it also frees you up […]

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Entrepreneurial Employees

How to Effectively Manage Entrepreneurial Employees


29 Aug | Teams

We’ve all worked with team members (especially on sales teams) that challenge the leader, while this can at times be an annoyance and appear undermining. Many people with an entrepreneurial mindset wait years to start their own companies, and some never do. If you look at the upside, healthy competition within an organization isn’t always […]

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real estate motivation

5 Ways to Stay Motivated When Business is Slow


21 Aug | Agent

Do you have the power to take control of your own life? The answer might differ from one person to another, but if you are an entrepreneur, you don’t have a choice but to take full control of your life, and most importantly your business. I have coached many Realtors who went through difficult times […]

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overcome poor sales team performance

4 Steps to Overcoming Poor Sales Team Performance


15 Aug | Business Planning

Team leaders and real estate business owners spend so much time on their productivity and most of the time they find a way to keep their own performance at peak. That’s good, but it’s not enough. My experience with top producing teams has convinced me that a business is only as strong as the team […]

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why real estate businesses fail

Why Top Agents Fail to Run a Scalable Business


09 Aug | Agent

It has always surprised me how top producing agents fail to run their business as a business once they achieve a certain growth. As a single agent, making your first $500,000 in GCI is a great achievement but the real challenge starts when you start growing and bringing people on your team to create a […]

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luxury real estate marketing

Step by Step Guide to Luxury Real Estate Marketing


01 Aug | Marketing and Sales

Successful Realtors are the ones who have a solid marketing strategy. Easier said than done! Creating a marketing strategy takes a lot of effort; it is hard to get it right. One common mistake that many luxury Realtors make is not customizing their marketing strategy for high-net-worth clients. That’s a BIG mistake. Marketing a luxury […]

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agent referral network

Building a Real Estate Agent Network to Grow Your Business


17 Jul | Networking

In a recent post, we talked about the best practices for maximizing referrals from past clients. Receiving referrals from your client base is a great way to grow your real estate business. But if you are willing to take your business to the next level, you need to diversify your lead-gen channels. A great way […]

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