When coaching top-producing agents, Shirley’s expertise in planning and strategy implementation is outstanding.

Shirley Porter, Executive Vice President

Email: shirley@goodfellowcoaching.com


Shirley Porter brings exceptional brokerage operations experience to the Goodfellow Coaching brand. Her background in real estate is extensive with over 30 years of skill in real estate sales, management, and high-level corporate.

At Goodfellow Coaching and Consulting


Previously engaged in franchising sales, mergers and acquisitions, her expertise in planning and strategy implementation is outstanding. Her corporate experience is in guiding broker owners to enhanced profitability and explosive growth. Her ‘street level’ brokerage activities have earned her international recognition for net growth in a major market.

Shirley lends her vast real estate brokerage knowledge in coaching broker/owners and managers, working closely with them on:

  • Talent attraction
  • Staffing
  • Agent productivity
  • Leadership
  • Profitability
  • Market penetration
  • Systems
  • Technology