Get More Sales From Your Real Estate Website

Generating qualified leads through an agent’s website is both the number one goal for many REALTORS® and also the most frustrating aspect of the agent’s online presence. The success of a real estate agent and real estate team depends on the performance of their website.

One of the biggest success stories in generating business through an online presence is The BREL Team. Melanie Piche and Brendon Powell of The BREL Team generate around 75% of their business online, and they just happen to be speaking at this year’s Millionaire Team Summit.

Their secrets will be reserved for those who are attending this year’s conference, but there are a few things you can start doing immediately to increase web traffic to generate more business for your real estate team.

Related: 21st Century Sales: Turning Digital Leads Into Real Relationships

Direct Users to Your Real Estate Website

This seems obvious, so it’s strange why so many real estate agents aren’t including links to their website is social media posts, email campaigns, or direct mail campaigns. Each piece of marketing should have its own call to action that works specifically with that piece, but failing to include your web address is inexcusable in any online marketing.

Produce Valuable Real Estate Content

Content drives traffic to websites, creates followers, and convinces buyers and sellers to choose you as their real estate representative. Valuable content is searchable, easy to ready, understandable, actionable, and shareable. Producing valuable content allows more buyers and sellers to find you online, but it also gives them more of a reason for them to contact you, which is the biggest challenge in attracting qualified leads. For more on what it means to create valuable content follow Goodfellow Creative.

Capture Your Leads

Many real estate websites have their lead capture areas buried at the bottom of so much content that potential buyers and sellers visit and leave the website before they give what you need: the information. Lead capture systems should attract, offer value, and provide you with the information you need to enter them into your sales funnel. If you do have these setup or they’re not performing it’s going to be justify an ROI from your website.

Follow Up Systems for Real Estate Leads

The final crucial element of generating sales from your website or online presence is something every salesperson should be familiar with and that is: following up. You need to have an automated system in place that follows up with users immediately after they contact you. That is the mandatory minimum level of service buyers and sellers expect from real estate agents. To separate yourself from your competition you should go above and beyond. Contact them directly to acknowledge and thank them for reaching out to you.

Once you have your online presence tailored for the best possible real estate experience you can blow buyers and sellers away with your superior level of service.