How To Use Word Of Mouth and Increase Referrals To Boost Sales

Saturday Sales Tip

An agent’s career can almost entirely be dictated by their character and reputation. Even the most skilled seller and persuasive agent can’t hide from the reputation they have made for themselves. The success of an agent’s career and the overall success of a team are impacted through word of mouth, digital interactions and online reviews now more than ever before.

A mobile app, beautiful website or detailed listing presentation isn’t going to help you sell more if you have a bad reputation or negative reviews. Your digital presence and reviews are more important than your skill set when attracting new clients — now more than ever.

The quality in which you manage your current clients is the first step in generating more business through word of mouth and referrals. It sounds simple, and it is simple. Your clients expect you to get you the best price on a home, but they also want you to be involved and keep them informed, and this is how you should do so…

Always Follow Up

In sales it’s all about the client, which means you’re not always working on your schedule but on theirs. Whether it is a client you’re assisting or it’s a lead that you need to touch base on; you need to follow up consistently. It’s easier now more than ever to automate follow up email campaigns or text a client so it should be no excuse to do so.

A Timely Response

A lot of time sensitive information is included in buying or sellig a home. At times require a lot of quick decision-making. This means a quick response rate is even more important to an individual’s success.

Be Persistent

Whether it be converting a hot lead into a client or getting the right deal for an existing client salespeople need to be persistent in their efforts. You need to satisfy the needs of the clients and that requires a great deal of determination.