Sales Success Through Real Estate Marketing In Just 3 Easy Ways

Top tier sales skills will move an individual through a transaction smoothly and lead to exceptional results, but attracting qualified leads requires a whole different skill set. As a REALTOR® you need to have both sales skills and real estate marketing skills, or at least employ a team that can market your business successfully.

You need to convince a potential buyer or seller to contact you before you’re sitting face-to-face. This doesn’t require the same negotiation, organizational, or persuasive skills that selling does, but a marketing skill set that every modern day REALTOR® must possess if they want to reach their goals.

This doesn’t mean you need to know how to manage a website or setup a detailed follow up campaign through your CRM. To convince prospects to contact and choose you to represent them, you just need to share valuable contact.

Produce Content

REALTORS® have so much first hand experience that they can share with their followers. It’s this first hand experience, insight on the market place, and opinions on trends and real estate news that will establish your expertise. Potential buyers and sellers will not need much convincing once you get into a habit of writing and producing this content.

Share Content

Whether it be through social media, emails, newsletters, speaking engagements, or through your website — you need to share your content and first hand experience. Your opinion on the market, developments, and related news is what will differentiate you from your competition and get you noticed.

Engage with Content

Selling real estate is not a one-way conversation, and if it were then REALTORS® would be the one’s listening. Seek out people who need help and have questions. Prospect your social networks and other communities that are looking for real estate advice.

Being a successful REALTOR® means more than just selling real estate. It’s as much about attracting qualified buyers and potential sellers, and that begins with great content and convincing marketing.