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The Solution to Difficult Buyers & Sellers

January 17, 2017 by Ken Goodfellow Leave a Comment

Working in the real estate industry long enough will expose you to every kind of customer, and some may be more difficult than others. Through time and experience, this becomes easier to navigate, but it’s important to remember we as real estate agents are the solution to this problem.

From my experience of coaching, I have found two things that are guaranteed to help agents work with difficult buyers and sellers. Here is some advice to being the solution every difficult buyer/seller is looking for:

Be Adaptable

Being adaptable throughout the buying and selling process will make it much easier to get along with anyone. In the customer service industry, the customer is always right, and this could not be more true in real estate. We can advise and sway but ultimately, it’s the buyers and sellers who have the most at stake. That being said— some customers have desires completely out of reach, making it much more difficult to deliver. As an agent, our job is to understand how to manage every customer within our market, and that is impossible without being adaptable (even if you disagree with them).

Be Available

With difficult customers, especially, make yourself available at all times. Call or email back as soon as possible and schedule appointments at your absolute soonest availability. Difficult buyers and sellers require more attention, don’t make the mistake of avoiding them because they’re being difficult, that will only make it worse for yourself.

I know it can be tricky with a busy schedule, but trust that making yourself available as much as possible will pay off in the long run when working with difficult customers.

Real estate agents work with many different personalities and situations throughout their career. Remember that it’s part of the job, and the better you become at knowing how to handle it, the less often it will happen.

Filed Under: Marketing and Sales, Real Estate

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