Saturday Sales Tip

Without satisfied clients, you cannot have a successful business. Salespeople understand this, which is why their role is to uncover the client’s needs so that they can provide the perfect solution. Doing this successfully can lead to a boost in confidence, an increase to your bottom line and possibly a recommendation but it would be beneficial if you had something that you could share and show off to any potential customers.

The testimonial is a powerful marketing tool that can greatly assist salespeople in generating and converting leads but they’re often difficult to attain.

Some salespeople have a hard time asking for them, while the testimonials that are given to you by the customer are often not quite what you’re looking for.

What can you do in this situation? Write your own!

Now I’m saying that you should write the testimonials on the client’s behalf and publish them as their own words — but it is a great way to get started.

Take a few minutes and write the ideal review for your service and what you envision satisfied clients saying, then share it with your client.

If they’re truly happy with your service they would be more then happy to either agree with that you’ve written, or better yet they may edit their testimonial in their own voice for added personalization.

Testimonials are one of the most powerful marketing tools and with them you can greatly improve the amount of leads your business generates. Do not be intimidated to start the conversation since it’s something you do regularly.