Real Estate Follow Up System That Your Team Should Follow
Not every lead is going to generate an immediate return for your business. That isn’t to say that you, as a real estate agent, shouldn’t follow up with every lead that presents itself to your business. Real estate follow up systems are as much about converting leads into sales as they are about demonstrating your quality of service. A lead may not be ready to start house hunting today but when they are they will choose you to represent them if your real estate follow up system is detailed and flawless.
Consider the tips mentioned below for a flawless real estate follow up system that will guarantee you the most conversions on your leads.
1. Real Estate Follow Up Systems for EVERY Lead
Some leads are ready to buy while there are others that you should just let die. What I mean by that is that there are simply some leads that aren’t worth the effort because they will never make a decision! That being said you should still follow up with every one of them initially.
Determine where the lead is in the buying / selling process and tailor your follow up system accordingly. Some leads are simply visiting your website to download a report for educational purposes and may not buy for years! So keep educating them with automated emails providing them valuable content.
2. Faster Than Fast Response Rate
Real estate agents and real estate follow up systems need to be fast. Faster than fast. You need to have a follow up system in place where you can follow up within minutes of an inquiry. If it’s an inquiry through a website: you should have an email that follows up immediately. If a user engages with you on social media you should respond as soon as you receive the notification. If someone leaves you a voicemail message then call them back right away.
Leads want their questions answered immediately. If you can’t provide this then they will find someone who can.
3. Answer Their Questions
A lot of real estate agents are reluctant to give their full advice or a detailed answer because they want something in return and they don’t want to provide free advice. This is absolutely the wrong way to think about your real estate business. Inquiries are opportunities to demonstrate your knowledge, not sidestep or hold out for a guaranteed sale. Regardless of where the inquiry is private or public you should answer the inquiry in detail.
4. Track Everything and Evaluate Your Results
The only way you can understand what’s working and what’s not is by tracking your results. Tracking everything also allows you to outline the trajectory of your business. If you’re tracking and evaluating you can manage and run your business more effectively, increasing your chances of success and decreasing potential chances of failure.