Real Estate Leads: Timing Is Everything

‘Instantaneous’ is the best way to describe the modern customers expectations. Buyers and sellers act within an instant and REALTORS® need to react quickly. When it comes to real estate leads it’s all about managing inquiries and providing solutions as quickly as possible.

The majority of real estate leads are generated the same way: through their website, through their social media profiles, through email marketing campaigns, and through direct mail campaigns that encourage contact by phone or text messaging.

Apply the following strategies to your real estate marketing in order to deliver the best possible customer experience.

Website: Automated Responses and Live Chat

Any forms where users request more information should have automated email responses. Ensure notifications get delivered to multiple team members for every email notification so that there is no delay in response from your team. This way your team can also answer unique inquiries without losing out on a lead.

Provide more information and request more of their time to evaluate their potential as a sale when you do get a chance to respond.

Another way to improve response time and customer service is by installing LiveChat software on your website so you can communicate with your real estate leads in real time.

Through Social Media

Interacting with users on social media is as important as sharing content. Seek out conversations regarding real estate and the marketplace to engage with users, but also acknowledge their attempts at interacting with you. Acknowledge a new followers attempt at connecting with you. It’s customer service after all. Why did they follow you? Is there something you can assist them with right now? Start the conversation or engage in one.

Email Marketing

Apply the same behaviour and techniques from social media and responding to website leads to your email marketing campaigns.

Follow up with anyone who subscribes to your newsletter or signs up to receive notifications on new listings immediately. The same practice can be applied to anyone who opens and interacts one of your emails as well.

Phone & Text Inquiries

Communicating by telephone and text messaging are two of the most instantaneous ways to respond to real estate leads. They are also two of the most familiar ways of communicating with buyers and sellers. There should be no delay in returning a call, a text, or answering a phone.

Don’t be afraid to inquire as to what made them call you so that you can understand the effectiveness of your marketing campaigns.

Real estate leads come through a multitude of marketing channels.

To better understand how to innovate lead generation and customer management in teams of 5 or more consider attending our Mastery Summit. With revolutionary tools, techniques and strategies for real estate businesses you will certainly come away with knowledge that will take your business to the next level.